220 shares, 242 points

from the no,-no,-it’s-the-kids-who-are-wrong dept

I’ll admit that, till this morning, I had by no means heard of Ridley Scott’s film The Last Duel. It was launched this fall in theaters solely, which is a daring transfer whereas we’re nonetheless coping with a raging pandemic through which most individuals nonetheless do not need to go sit in a movie show. And so, the field workplace outcomes for the film had been considerably weak. Indeed, it is now Scott’s worst performing film on the field workplace.

The challenge, as many identified, was that The Last Duel was focused at older movie-goers. A historic interval piece movie a couple of duel in France? Not precisely successful among the many youth market, and older of us are nonetheless probably the most involved about COVID (which is smart, contemplating it is much more lethal the older you get).

A couple of weeks in the past, Scott admitted he was disillusioned within the film’s efficiency on the field workplace, however in contrast it to Blade Runner, which additionally did not instantly set the world on fireplace when it was launched, and is now a basic.

But, now, having considered it some extra, Scott has determined that it should be Facebook and the youngsters as of late who’re at fault for not desirous to see his two and a half hour interval piece epic. Going on Marc Maron’s WTF podcast, Scott insisted that he had no issues with the best way the movie was marketed, however ripped into “millennials” (who, um, aren’t as younger as he appears to suppose they’re) and… Facebook. Because if we have realized something as of late, it is that it doesn’t matter what goes incorrect along with your life and plans, you possibly can all the time blame Facebook for these failures:

“I think what it boils down to — what we’ve got today [are] the audiences who were brought up on these fucking cellphones. The millennian [sic] do not ever want to be taught anything unless you’re told it on a cellphone,” Scott mentioned.

“This is a broad stroke, but I think we’re dealing with it right now with Facebook,” Scott added. “This is a misdirection that has happened where it’s given the wrong kind of confidence to this latest generation, I think.”

I actually do not even know what any of meaning. People had “the wrong kind of confidence” and that is why they did not need to sit in an enclosed theater for almost 3 hours to observe a film about two French guys preventing within the 14th century? And it is as a result of Facebook did not inform them to go? Does that imply that the film’s social media advertising and marketing wasn’t nicely achieved? Or what?

Not all the pieces is the fault of Facebook (or millennials). Sometimes, individuals simply do not need to watch your film.

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Filed Under: advertising and marketing, millennials, ridley scott, social media, the final duel
Companies: fb

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