HAYDON Hangzhou / Various Associates
Text description offered by the architects. HAYDON Hangzhou is positioned in Hubin Pedestrian Street, probably the most well-known business road in Hangzhou, and is barely 100 meters away from the West Lake, which is a world-class intangible cultural heritage. The facade of the shop faces varied top-notch luxurious flagship shops resembling Louis Vuitton, Gucci and Hermes. The retailer enjoys unparalleled publicity with its favorable geographic location and an enormous facade that dominates an entrance highway to the West Lake. The web site is an area the place the unique ground slab buildings had been principally eliminated. Various Associates labored to determine enjoyable circulations that may successfully information clients. Considering the shop’ environment together with many globally-renowned flagship shops and the gorgeous surroundings of the West Lake, the design group aimed to make HAYDON a particular, conspicuous but restraining presence.
The entrance space on the first ground is embellished with versatile rotating mirrors. The pale yellow baked coating produces a way of heat and luxury within the house dominated by reflective, futuristic silver tone. Based on the model’s idea, parts like scattered mild strips, linear pendant lights, curved partitions and enormous staircase narrate a narrative of exploring within the unknown and produce distinctive offline retail experiences.
The newly-added mezzanine has a decrease ceiling. As clients lookup, the house above is like an interstellar monitor ascending layer by layer. Light forged down from the gaps, and strikes down alongside the arc-shaped partitions with marvelous shadows. Guided by the cashier’s counter and arc-shaped mild strips, clients will arrive on the again purchasing zone, the place lights are mounted in arrays by custom-made grilles. The open ceiling is handy for versatile association of kit and helps promote warmth dissipation for the brightly illuminated house.
The mixture of arc-shaped showcases and steady triangular mirrors permits clients to see themselves within the mirrors when attempting cosmetics, therefore avoiding crowded situations attributable to inadequate variety of mirrors, which is a typical downside in conventional shops. Mirrored installations are broadly positioned to satisfy clients’ wants for wandering round and attempting merchandise. The house and folks kind various scenes within the mirrors.
The layered mirrored glass panels on the second ground perform as showcases and partitions, whereas the house behind can be utilized as a live-streaming setting or a cross-border commodities expertise space. Customers can expertise the merchandise behind the glass partitions, as in the event that they broke right into a backstage dressing room. The ambiguous mirror reflections set off their curiosity and need for exploration, and reveal a tasteful contact as effectively. The solely darkish background wall highlights the suspended luminous HAYDON brand, catching the attention of consumers at each nook on the second ground. As clients discover additional alongside the arc and across the brand, they turn out to be part of the “scene” and enter the world of HAYDON.
Customized spotlights unfold from the middle and are organized one after the other like arrays of cosmic orbits. The mild under the mirrors and the distinctive reflections of the silver foil forged onto the yellowish baked coating. Abundant merchandise are displayed within the house station-like zone for purchasers to decide on at will. Futuristic parts and the model’s care for purchasers will be discovered all through the exploratory journey.