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For avid avid gamers, you’d know of Dreamcore as a top-notch place to get custom-built PCs.

The firm was began by three Singaporeans — Shaun Tan, Eugene Lim and Kwan Wei Zhong — who all met at an IT present (no surprises there).

Image Credit: Vulcan Post

Wei Zhong and Eugene labored for competing firms, and Shaun satisfied them to band collectively to construct Dreamcore.

Since its inception in 2016, it has been hitting one milestone after one other — from incomes 1,000+ five-star evaluations, clinching a Top 15 recipient of the Emerging Enterprise Award 2021, reaching greater than double year-on-year progress, and a 50 per cent enhance in workers headcount.

The workforce at Dreamcore is now 30-people robust. As a part of its fifth-anniversary celebrations, it unveiled at present (November 25) its new 10,000 square-foot house as a part of its dedication to supply a holistic assist expertise.

Dubbed Dream Centre, it capabilities as their expanded workplace and retail house that comes geared up with concierge and repair zones and a state-of-the-art PC meeting. It additionally contains a devoted esports coaching facility and an built-in gaming expertise centre.

Here’s what to anticipate once you head right down to Dream Centre once they formally open doorways to the general public on December 1.

The final guided buyer expertise

Game centre from Dreamcentre
Image Credit: Dreamcore

Walking into Dream Centre is each inviting and thrilling — you’ll first be greeted by a mural commissioned by a neighborhood artist.

Complete with futuristic indoor bushes, smooth chrome finishings, and rows of gaming chairs, you’d by no means need to go away the Dream Centre. In reality, you don’t should.

The interactive, experiential gaming centre is the place you’ll be able to check out Dreamcore’s vary of merchandise, and you’re free to remain so long as you want. They will not be simply being well mannered once they say that; Dreamcore desires you to really feel at dwelling of their house.

Configuration station at Dreamcore
Image Credi: Vulcan Post

Dreamcore actually understands that the world of {custom} builds, PCs, and even electronics might be intimidating and scary for some. The Dream Centre is supplied with pleasant workers who won’t ever attempt to hard-sell their merchandise to you and are all the time able to reply your questions.

There are three Configuration Stations on-site the place you’ll be able to ask any query that involves thoughts. Dreamcore sees this as a separate concierge service that provides to the shopper expertise.

People could have a sure notion of {custom} builds — and the problem helps them overcome sure obstacles round perceived complexity and trouble of it. It could be a clean and knowledgeable course of and that’s what we served to ship.

– Shaun Tan, founder and CEO of Dreamcore

What {custom} PC goals are fabricated from

Dreamcore new office space
Image Credit: Vulcan Post

The principal ethos of Dreamcore is belief. That’s why they opted — in Shaun’s phrases — “a Din Tai Fung-style” open kitchen idea the place you’ll be able to witness your PC meeting proper there after which, when you’re fortunate, in fact.

It is that this transparency, each actually and figuratively, that Dreamcore desires to advocate with this new retail retailer. This means, you’ll be able to all the time make certain of the standard you’re getting and take a peek into the {custom} PC constructing world.

Behind the parents assembling your PCs, there’s one other spherical of high quality management the place the diligent workers of Dreamcore’s backend workforce are working numerous checks in your PC.

In the upcoming months, the corporate may also be enhancing its web site expertise and introducing free workshops to assist customers get extra out of their PC builds, whether or not for content material creation and modifying, professions, or hobbies.

Dreamcore eSports training space
Image Credit: Vulcan Post

Dream Centre additionally homes a devoted e-sports coaching room. One of Dreamcore’s present companions is Paper Rex, who’s the one Southeast Asian consultant on this yr’s Valorant Champions Tour Masters, a world eSports event in Berlin.

Besides a swanky new retail house with spacious showrooms, Dream Centre is the place all of the ‘Dream-makers’ make all of the magic occur.

We obtained to try their “Skunk Room” or the R&D room, the place Shaun and one other workers ideate and check all of the merchandise we see below Dreamcore.

Dreamcore new office
Image Credit: Vulcan Post

There can also be a comfy space for employees to have their lunch that comes geared up with a large pantry and gaming console for employees to unwind.

It’s a flurry of exercise at Dreamcore’s new Dream Centre, and it solely spells all of the thrilling issues they’ve in retailer for us.

Accelerated enterprise progress regardless of Covid-19

Dreamcore’s progress was accelerated in 2020 when Singapore transitioned to working from dwelling and extra prospects turned to Dreamcore for his or her final {custom} PC set-up for work and play.

This yr, with make money working from home remaining because the default, Dreamcore has seen demand match that of 2020, signalling a rising marketplace for {custom} PCs sooner or later “new normal”.

In the subsequent three years, Dreamcore is seeking to develop its enterprise two-fold, and proceed to create prime of the road merchandise to fulfill the wants of content material creators and professionals.

“We’re so proud of how far we’ve come in the last five years. The opening of the Dream Centre is a testament to the hard work and dedication of each and every one of our team, the Dream-makers. We can’t wait to welcome our customers to this space, so they can have an up-close and personal experience of the custom PC building process,” stated Shaun.

Those who’re eager to go to the brand new Dream Centre from December 1. It is situated at at Precise Tree, 55 Kim Chuan Drive; and can be open from 11am to 8pm on weekdays, and 11am to 6pm on weekends.

Featured Image Credit: Dreamcore




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