from the devolving-more-like dept
There is that this factor that typically occurs to firms which are wildly profitable the place they cease focusing a lot on making the issues that made them profitable and switch as a substitute to mental property trolling. Think Atari, for example. Atari was as soon as a behemoth within the gaming trade, however have since been decreased to making an attempt to bully and/or sue everybody who comes even remotely near referencing certainly one of its properties, somewhat than making any actual hay within the trade.
This means of devolving from competing enterprise to grifting troll is at its most blatant within the end-state, the place Atari is now. I will not fake that an organization like Take-Two is wherever close to there simply but, however it’s notable that we’ve seen a latest uptick within the firm partaking on this restrictive and trollish habits. Whether it is preventing its personal modding group to launch shitty variations of its personal older video games or submitting trademark oppositions for axe-throwing firms (sure, significantly), this simply is not the place the main target must be for a corporation recognized to make wonderful AAA online game titles.
There is seemingly extra right here than had been beforehand recognized. NME has a good writeup discussing all of the IP motion Take-Two is getting concerned in, a few of which incorporates the examples talked about above. However, it additionally contains a few different examples of trademark bullying I hadn’t seen beforehand. The first offers briefly with an opposition for a trademark utility by Hazelight Studios for its recreation It Takes Two.
The proprietor of Rockstar Games has filed a whole bunch of trademark disputes to the United States Patent and Trademark Office over phrases and phrases like “2K”, “Rockstar” and “Take-Two”.
This included the writer making an attempt to file a trademark dispute over It Takes Two with Hazelight Studios. After being revealed in May of final 12 months, the trademark was deserted on March 20 this 12 months.
As the put up notes, the appliance was deserted by Hazelight Studios in March of this 12 months. There isn’t any element on supply as as to whether Take-Two’s menace of opposition was the explanation for the abandonment, however that is principally moreover the purpose. That level being: this can be a foolish opposition to start with. The studio’s title being considerably much like the title of the deliberate recreation does not actually level to any severe concern about public confusion mixing up the 2. This seems to be pure trademark maximalism, or bullying.
The second is likely to be nearer to a sound opposition, although it nonetheless all appears somewhat foolish.
A more moderen and open trademark submitting from Take-Two issues Max Pain, a enterprise which in response to opencorporates.com promotes Twitch streamers, Youtube content material creators and Esports groups. Max Pain was given an incorporation date (the date it will possibly begin enterprise) of June 29 2020.
Whilst the US Patent and trademark workplace doesn’t seem to listing what this particular trademark is over from Take-Two, it seems as if the writer is submitting in connection to Max Payne, the sequence developed by Rockstar. The trademark dispute has been prolonged, and seems to be ongoing.
In this case, Max Payne and Max Pain sound the identical when spoken, besides that the companies rendered look like considerably completely different. Sure, streamers stream video video games typically. Yes, eSports contain video video games. But is anybody actually a promotion company for streamers and eSports groups known as Max Pain and pondering that this has something to do with Take-Two’s online game franchise? That appears fairly unlikely.
But wherever you come down on these particular person cases, it certain appears like Take-Two is turning into increasingly more targeted on being the IP police somewhat than doing what made the corporate the enormous it’s within the trade: making excellent AAA video games. And that, in flip, feels prefer it might be the start line for Take-Two Atari-izing itself.
And that might be a damned disgrace.
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Filed Under: licensing, trademark, trademark trolling, trolling, trolls, video video games
Companies: rockstar video games, take two interactive