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“Girl With a Pearl Earring” in a full face of make-up. The first Queen Elizabeth contoured from her neck ruff up. Severus Snape with jet-black hair extensions. Sasquatch sporting a smoky eye.

These are only a few of the altered pictures which were shared by YassifyBot, a Twitter account that began popping up in folks’s feeds this month.

To “yassify” one thing, within the account’s parlance, is to use a number of magnificence filters to an image utilizing FaceApp, an A.I. photo-editing utility, till its topic — be {that a} movie star, a historic determine, a fictional character or a piece of nice artwork — turns into virtually unrecognizably made up.

Since YassifyBot’s account was activated on Nov. 13, it has tweeted a whole lot of pictures through which topics’ lashes seem thick and spidery; their eyebrows look as if they’ve seen the enterprise finish of a pencil; their hair has been lengthened and, usually, coloured; and their cheekbones and nostril are sharply contoured.

It needs to be famous that YassifyBot isn’t truly a bot. Its tweets aren’t generated by software program. The account is run by a 22-year-old school scholar in Omaha who makes artwork underneath the title Denver Adams and requested that The Times not reveal their authorized title.

The course of for making every picture is easy: Take a face, run it by means of FaceApp till it appears generically or grotesquely horny, submit, repeat. Mr. Adams stated in a Zoom interview that every picture takes just a few minutes to create.

The timing of the account’s reputation is a bit puzzling. Easy-to-use photo-retouching apps aren’t new. FaceApp particularly has been the topic of reports articles about privateness points and its “hot” filter, which was decried as racist for lightening customers’ pores and skin tones. (In 2017, The Guardian reported that FaceApp’s founder, Yaroslav Goncharov, apologized for the filter, blaming the pores and skin lightening on bias the A.I. software program had picked up in its coaching.)

The phrase “yass” — which will also be spelled “yas,” “yaas” or with any variety of A’s and S’s for emphasis — has been circulating in L.G.B.T.Q. vernacular for greater than a decade. The phrase was additional popularized by a 2013 video of a fan admiring Lady Gaga. The Comedy Central present “Broad City,” through which Ilana Glazer’s character regularly deploys the phrase “yas queen,” additionally helped to deliver the phrase into wider use.

According to KnowYourMeme.com, the phrase “yassification” first appeared on Twitter in 2020. As it unfold, so did memes of celebrities being digitally revamped, together with one which depicted the actress Toni Collette screaming within the horror movie “Hereditary,” her face out of the blue settling into a man-made glamorized model of itself.

“I didn’t create the joke,” Mr. Adams stated, citing the meme of Ms. Collette as inspiration. “I just ruined it.”

But what, precisely, is the joke?

Mr. Adams chalks it as much as the sheer ridiculousness of the pictures, saying that the extra absurd they seem, the funnier they turn out to be.

Like many web jokes, the road between mocking and celebration is murky.

Rusty Barrett, a professor of linguistics on the University of Kentucky who has researched language in homosexual subcultures, sees a hyperlink between the pictures disseminated by YassifyBot and the tradition of drag.

“It evokes drag in that drag queens sometimes look plastic and way overdone,” Prof. Barrett stated in a telephone interview.

“Part of it is that it looks good, but it clearly looks fake,” Prof. Barrett stated. “That positive view of artifice is something that is common across gay culture.”

The “yassify” memes additionally share some DNA with the web subculture of “bimbofication,” which valorizes a vapid and surgically enhanced model of femininity.

Most bimbofication memes are simply web jokes about gender performativity, however some hard-core devotees have taken to Reddit to doc their real-life transformations, together with self-hypnosis to turn out to be extra “smooth-brained.”

In the identical means, yassifying is humorous till it’s not. It’s a pleasure to see Harry Potter’s Dobby or Bernie Sanders trying like a digital glam squad had gotten them prepared for the pink carpet. But it’s a horror to assume that we’re so inclined to this degree of vanity.

All memes have a shelf life, and yassification fatigue has already set in. On the day the YassifyBot joined Twitter, one person tweeted: “I saw the best minds of my generation destroyed by yassification.”

It was solely a matter of time earlier than manufacturers caught on to the development. Last week, as an illustration, Amtrak promoted the “yassification” of 1 its trains in 2022 on TikTook, utilizing the hashtags #Yassify, #Slay and #rupaulsdragrace.

Could it’s the dying knell of the yassify meme?

“If I wasn’t the one running the account, I would have already blocked the account,” Mr. Adams stated. “Fully.”




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